Beginner’s Mind

Roshi means master. A Roshi is a teacher of Zen Buddhist Monks. One who imparts wisdom, discipline, and practices that result in peace of mind and transparency.  Shosin means beginner’s mind. It refers to an attitude of eagerness and openness when studying at an advanced level, just as a beginner would.  

Roshi is a collaboration of masters from the cannabis and life sciences industries. It is a marriage of the best practices and processes in cannabis, with the knowledge and software infrastructure that delivers complete product transparency and FDA-level accountability. The platform was weaved from open and eager attitudes working together to design superior solutions.   

Our founding team spent 15+ years designing and building predictive inventory management software for life sciences companies conducting global clinical trials. Event based triggers and predictive algorithms automated this complex supply chain from production to patient dispensation. The software leveraged real-time data to calculate what to make, when to make it, and where to ship it…all with complete auditability.

Roshi’s bringing this very unique knowledge base to cannabis. Tracking drugs for the FDA is in our DNA. We’re extremely fortunate to have the opportunity to support the most incredible cannabis brands that are constantly improving and guiding our solution’s trajectory. Roshi believes in supporting those that have carried us this far. Our mission is to empower the leaders in our community with the tools and technology necessary to expand operations while protecting their consumers, brand integrity, and bottom line.

Meet the Founding Team

Celia Carter


Throughout her 15+ year career Celia has built strategic partnerships between life science and technology companies, most recently as part of a small Corporate Development & Partnerships team at Google [X] – Life Sciences (Verily) and previously as the Global Head, Healthcare Technologies & Innovation Office at Genentech. Prior to joining Genentech, Celia was the Director of Operations at Bracket (formerly UBC and Dynarand), where she oversaw the clinical trial supply chain logistics technology business unit’s global operations. During her tenure, she prepared the business unit operationally and financially for acquisition by Medco Health Solutions. Celia holds a B.A. degree from the University of California at Berkeley and a MBA from the University of California at Berkeley, Haas School of Business. 

Celia is active in and passionate about all things Oakland, diversity, equity, bay area sports (A’s, Warriors, Raiders), family time, food and durban poison.

Jason West


Jason was most recently the Vice President, Product Innovation at Bracket (formerly UBC and Dynarand) leading a team of developers, engineers, and testers to build the latest in clinical supply chain technologies. With his experience, Jason has a deep understanding of how to navigate complex supply challenges and optimize product across varying regulatory landscapes while maintaining a completely clean (auditable) database. Jason built Dynarand’s original IT infrastructure and has managed 25+ direct, and 100+ indirect reports across locations in San Francisco, CA, Wayne, PA, Reading, UK, and Tokyo, Japan. Jason holds a B.S. in Computer Engineering from Cal Poly State University, San Luis Obispo.

Jason enjoys spending time with his two boys and time in the outdoors golfing, camping and boating.

Heidi Hudson

Strategic Partnerships

Heidi Hudson most recently served as the Director, Business Development at IQVIA building new business partnerships on the Genentech/Roche, Amgen, and Gilead accounts. Prior to this role, Heidi consulted for a number of early-stage life sciences and precision medicine companies. During this consulting period, Heidi was contracted by the Apothecarium to identify a new seed-to-sale solution based on her prior software and data management experience. Since relocating to San Francisco in 2003, Heidi’s served in several roles in clinical research in an effort to understand the path new therapies take to get to market. She also spent six years designing and implementing supply chain management systems for global clinical trials at UBC (now Bracket, formerly Dynarand).

The Apothecarium and the San Francisco cannabis community have played a profound role in Heidi’s life.  She is committed to supporting organizations that help psychedelic and plant-based therapies reach patient populations in need.