Why You Need Your Own Storefront
Wholesale marketplaces like LeafLink and Leaf Trade are valuable channels for reaching new buyers. But they’re not the only way your customers want to order — and they come with trade-offs. Marketplace fees eat into margins. Your brand competes for attention alongside every other seller. And your customer relationships live on someone else’s platform.
Roshi’s Digital Storefront gives you a direct B2B ordering channel that you own. It’s a branded, always-on product menu where your retail and dispensary buyers can browse available inventory, view COAs, see product photos, and place orders — 24/7, from any device. No commissions. No middlemen. No overselling, because the menu is connected directly to your real inventory in Roshi.
How It Works
- Real-time inventory sync: Your storefront displays only what you actually have available. When inventory changes in Roshi — through a sale, a Metrc transfer, or a production batch completion — the menu updates automatically
- Branded experience: Customize your storefront with your logo, brand colors, product imagery, and messaging. This is your channel, not a marketplace listing
- Product detail pages: Display strain info, THC/CBD percentages, terpene profiles, COA links, product photos, case sizes, and pricing — all managed from your Roshi product catalog
- Customer-specific pricing: Set tiered pricing per customer, customer group, or volume bracket. Your top dispensary account sees different pricing than a new buyer
- Self-service ordering: Buyers browse, build a cart, and submit orders that flow directly into Roshi as sales orders — ready for fulfillment, invoicing, and Metrc transfer
- Order history and reordering: Buyers can view past orders and quickly reorder common items, reducing friction for repeat purchases
- Access controls: Require buyer approval before granting access. Only verified, licensed accounts can see your catalog and place orders
Storefront + Marketplace: Better Together
Your digital storefront doesn’t replace LeafLink or Leaf Trade — it complements them. Use marketplaces for discovery and new customer acquisition. Use your storefront for your established accounts who already know what they want and don’t need to shop a marketplace to find you. Both channels feed into the same Roshi inventory and fulfillment workflow.
This hybrid approach lets you meet buyers wherever they prefer to order while keeping your operations unified. One inventory. One fulfillment process. Multiple sales channels.
Benefits for Your Buyers
- Always-current product availability — no more calling or emailing to ask what’s in stock
- COAs and lab results accessible directly from the product page
- Simple reordering from order history
- No marketplace account required — just a direct link from your brand
- Mobile-friendly for buyers who order from the floor or on the road
Benefits for Your Operations
- Zero marketplace commissions on direct orders
- Full ownership of customer relationships and order data
- Elimination of overselling with real-time inventory backing every listing
- Reduced inbound sales inquiries (“what do you have available?”)
- Faster order-to-fulfillment cycle with orders flowing directly into Roshi
- Consolidated reporting across marketplace and direct sales channels
Who Uses This
Cannabis brands, cultivators, manufacturers, and distributors who sell wholesale to dispensaries and retailers. Particularly effective for operators with a stable base of repeat buyers who order regularly and don’t need to discover your brand through a marketplace.
Launch Your Storefront
Schedule a personalized demo and let our team walk you through this feature using your real workflows.
